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About Jumbo Brands

We build lasting partnerships with our customers

Founded in 1985 Jumbo Brands initially only manufactured ice lollies. Today, Jumbo Brands manufactures and distributes several products, with clients that include Pick ‘n Pay, Shoprite Checkers, SPAR, Makro, Shield, Sentrakoop, Choppies and independent SA wholesalers and retailers.


Our Company

The company is built on a foundation of passion and inspired quality, which is why it has grown significantly over the years to incorporate a range of products to suit any and every consumer’s desire with regard to taste.

At the company’s inception, The Little Elephant became part of several children’s parties and has grown into a symbol of love for South African families – a fact that Jumbo Brands is extremely proud of. They continued to gain momentum, grow and diversify, resulting in the manufacturing of Fruit Drinks; Cappuccinos, Hot Chocolate, Crisps, Cordials, Mmmm shakes, Lemon Juice, Vinegar, and a separate department for Contract Packing and Housebrands.

Jumbo Brands is proud of their vast strong brands that include Boston; Cafè Enrista; Craves and Jolly Jumbo. These products are manufactured to the highest quality to simply make life taste better. But be warned: their products may become very addictive indeed!

In addition, Jumbo Brands is known for its excellent contract packing and supplies many of the retail groups with house brands.

When walking down the aisle of a retail shop and deciding on a type of product (especially when there are several on offer), consumers of Jumbo Brands don’t have to ever feel confused or spend time selecting a product – once you become a Jumbo Consumer you become a loyal supporter for life. The reason? Simple – Jumbo Brands are simply irresistible!

Our Purpose

Our purpose is to enable our customers, a better standard of living, by allowing them to buy more for less and leaving our communities better off.

Our Vision

Our vision is to create a sustainable impact and lasting relationships with stakeholders and communities we serve.

Our Mission

We enable better living by providing affordable, good quality alternatives for all households.

Our Mantra

Smart choices, better living

Our Values


  • What does EXCELLENCE mean to us?

    • We are proud of what we do and will and will take accountability for our actions

    • We work to deliver quality products and excellent service

    • We will always perform our best to be successful as an individual, as a department, and as a company

  • What does INTEGRITY mean for us?

    • We will do  the right thing even if it costs us

    • We will be 100% honest in our dealings with our customers and colleagues

    • We will uncompromisingly adhere to strong moral and ethical principles and values

  • What does SERVE mean to us?

    • We are ready to help one another, our customers, and our communities.

    • We lead our teams with humility and respect.

    • We choose to trust one another, knowing that we need each other to succeed.

  • What does IMPACT mean to us?

    • We want to leave a positive impact on our employees.

    • We want to leave a positive impact on our suppliers, our customers, our communities, and our shareholders.

    • We want to make the world a better place.

Management Team

We have a well-developed Shared Services structure spanning: International, IT, Finance, Logistics, Marketing, Procurement and Field Marketing, that allows us to take advantage of our scale.


Marne Dirks


Gustav Kraaij

Director: Head of Commercial

Bernard Swart

Head of Operations

Carike Basson

Head of Finance

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